The Macy's American channel program tests the new premium video Facebook-% post_id%
The 15-second spot for Macy's presenting the new collections of the brands of ready-to-wear Tommy Hilfiger and actress vroom en dreesman Zooey Deschanel was released on a Friday afternoon and it had collected 1,000 likes and 32 comments, tells Adweek . Video advertising was placed vroom en dreesman in the Facebook vroom en dreesman iPhone app, at the top of current and son began to turn as soon as the user scrolls down the page. Clicking the image has been enhanced to take the whole screen and sound activated. Calls to action (likes, comments) were part of the message.
This is one of the first experiments with the new program very premium video ads Facebook, we told you about it a few months ago (read here), only a handful of prestigious brands and advertisers can use at the moment and that was in test since last December. For now at least, Facebook covers this program with great caution and tools for quality measurement, with a pre-assessment of each video to validate the campaign by Ace Metric, business analysis TV ads .
Macy's campaign is also broadcast in television vroom en dreesman and display format on the digital vroom en dreesman and print. For the director of national media relations for Macy's, Orlando Veras, this new video of Facebook advertising platform vroom en dreesman allows them to expand the reach of their television campaigns vroom en dreesman for the first time. He said in an interview on Adweek. "We are delighted to be among the first retailers to join Facebook in this new initiative," he said.
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* LAST COMMENTS Robert in Computer Graphics: good tips to get into the "Ad Farming" ludo in Computer Graphics: vroom en dreesman good tips to get into the "Ad Farming" Tom's death announced in media agencies? Jean-Pierre in Fiat launches into programmatic native advertising and Quantum Mec Carl Google +: an opportunity underestimated for B2B marketing?
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The 15-second spot for Macy's presenting the new collections of the brands of ready-to-wear Tommy Hilfiger and actress vroom en dreesman Zooey Deschanel was released on a Friday afternoon and it had collected 1,000 likes and 32 comments, tells Adweek . Video advertising was placed vroom en dreesman in the Facebook vroom en dreesman iPhone app, at the top of current and son began to turn as soon as the user scrolls down the page. Clicking the image has been enhanced to take the whole screen and sound activated. Calls to action (likes, comments) were part of the message.
This is one of the first experiments with the new program very premium video ads Facebook, we told you about it a few months ago (read here), only a handful of prestigious brands and advertisers can use at the moment and that was in test since last December. For now at least, Facebook covers this program with great caution and tools for quality measurement, with a pre-assessment of each video to validate the campaign by Ace Metric, business analysis TV ads .
Macy's campaign is also broadcast in television vroom en dreesman and display format on the digital vroom en dreesman and print. For the director of national media relations for Macy's, Orlando Veras, this new video of Facebook advertising platform vroom en dreesman allows them to expand the reach of their television campaigns vroom en dreesman for the first time. He said in an interview on Adweek. "We are delighted to be among the first retailers to join Facebook in this new initiative," he said.
Keywords
AOL ad exchange AppNexus audience square big data Criteo display real-time data display dmp dsp ecommerce facebook facebook exchange FBX IAB France fraud google ipo graphics instead MediaMath mobile media market pinterest programmatic PubMatic ad retargeting advertising retargeting RTB rubicon project tracking social media ssp trading desk TubeMogul turn twitter video yahoo visibility study * USEFUL
@ Adexchange1 * CATEGORIES Ad Exchanges (1224) Ad Server (309) Analysis (544) Apple (1) Capital (100) Créas and banners (247) Data (491) DMP (196) DSP (367) Events (86) Facebook (257) Foursquare (34) Fraud & Security (109) Google (105) Guide (33) Graphic Design (374) Instragram (12) Interviews (107) LinkedIn (38) Market (618) Microsoft (1) Mobile (394) Native vroom en dreesman (17) Uncategorized (14) Pinterest vroom en dreesman (54) Rule (104) Retargeting (144) SSP (273) Trading vroom en dreesman Desk (166) Twitter (135) USA (347) Video (278) Yahoo (9)
* LAST COMMENTS Robert in Computer Graphics: good tips to get into the "Ad Farming" ludo in Computer Graphics: vroom en dreesman good tips to get into the "Ad Farming" Tom's death announced in media agencies? Jean-Pierre in Fiat launches into programmatic native advertising and Quantum Mec Carl Google +: an opportunity underestimated for B2B marketing?
Adobe Font Folio 11 Microsoft Office Access 2007 Access 2007 Upgrade Best Price Adobe Creative Suite 5.5 Design Standard Mac Autodesk Maya Entertainment Creation Suite Premium 2012 (32-bit) SmileOnMyMac PDFpenPro 5 Mac Download Windows 8 Download Cheap Oem Parallels For Rosetta Stone Version 3 Chinese All Levels Set For Mac Downloads Keep Stopping Windows Adobe Creative Suite 6 Master Collection (64-bit) Discounted Adobe Creative Suite 3 Master Collection Online Elcomsoft Advanced Disk Catalog 1.51 Cheap Microsoft Office Powerpoint 2007 Microsoft Office Powerpoint 2007 Frischluft Fresh Curves For Ae And Prpro Microsoft Office 2007 Professional Buy Office 2007 Professional License Autodesk AutoSketch 9 Autodesk Autocad Revit Mep Suite 2009 Microsoft Office 2007 Professional Discounted Oem Autodesk Navisworks Simulate 2010 Online Adobe Creative Suite 5.5 Production Premium Autodesk 3ds Max Entertainment Creation Suite Premium 2012 (32-bit) Buy Microsoft Outlook 2007 Buy Microsoft Office 2007 Student Edition Microsoft Office vroom en dreesman 2007 Students Windows 7 Home Buy Windows 7 Home Oem Buy Windows 7 Teacher Discount Autodesk Maya 2012 (32-bit) Adobe Photoshop CS3 Indesign Cs5 Price Adobe Font Folio 11 Autodesk vroom en dreesman Revit Architecture 2011 Autodesk Alias Design 2012 Mac Get Windows 7 Cheap Way Adobe Flash Professional Cs5 Mac Download Windows 8 Public Beta Daz Bryce 6.1 Adobe Creative Suite 3 Design Premium Software Product Key With Low Price Microsoft Windows Vista Business With Sp2 (64bit) Autodesk Motionbuilder 2011 Autodesk Smoke 2012 Mac Price Of Creative Suite 6 Web Microsoft Office Home Student 2013 Sp1 Solidworks 2012 Premium vroom en dreesman (64-bit) Microsoft Visual Studio 2008 Professional Adobe Acrobat X Standard Autodesk Autocad Civil 3d 2012 (64-bit) Autodesk vroom en dreesman Maya Entertainment Creation Suite Premium
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