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Arrived with iOS 7, the iBeacons are connecting via Bluetooth chips with the iPhone, allowing to know where the customer and offer notifications about future promotions.
This technology, which can be seen as an alternative to Apple's NFC means installing chips in different locations of stores to know the position of customers and to send a notification about a specific product or a possible Promotion not to miss.
For the moment, these are only tests with beta versions that take place in the Macy's.Mais stores, if this test proved conclusive as at Macy's macey Herald, there is a good chance that iBeacons may well be generalized to many traders even if everyone can disable notifications macey to not be too biased.
Or how to receive 38 notifications on his phone just by passing through a department store to buy a small shirt ... 2. Saturday, November 23, 2013, 1:58 p.m. by Birne (posted with iFon.fr macey application)
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