Monday, March 30, 2015

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"Maotai able jumped luxury brand, with its own characteristics and product market conditions are inseparable." Investment Advisor in the food industry researcher marks n spencer Jane Epworth told the "Daily Economic News" reporter, said that on the one hand, wine making process is more complicated and production is limited, coupled with the impact of traditional Chinese culture, dinner, resulting liquor has become a status, taste, marks n spencer status symbol, which is the typical characteristic of luxury goods have; on the other hand, the market demand is growing, and limited supply, making it the market heat rising prices have also risen into the luxury ranks.
. "Maotai is facing a dilemma," said Shu Guohua analysis, if we raise prices, could further marks n spencer push up the price of the terminal, so not only become common knowledge, consumers will be faced with the loss of the plight of the growth being overdrawn; do not raise prices, a lot of left to the dealer profits, shareholders of listed companies to good account.
2011 third quarterly results announcement liquor companies show that from January to September, Wuliangye and Maotai, respectively, 15.649 billion yuan and 13.642 billion yuan in revenue marks n spencer performance of listed companies resident in the top two. From the revenue marks n spencer point of view, the current Maotai Wuliangye beyond. And Yang is closely followed to achieve operating income 9.328 billion yuan, an increase of 74.6%, and its net profit rose 92.4 percent to 3.031 billion yuan, living in a listed company's third place; Luzhou marks n spencer fourth year, 1 ~ September, operating income and net profit was 5.628 billion yuan and 2.113 billion yuan, an increase of 49.48% and 30%, respectively.

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