Monday, March 9, 2015

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Target opened its first stores in Canada
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GUELPH (ONTARIO) .- Although the products are still being placed on the shelves, the first three Target stores in Canada have already opened their doors in Guelph, Fergus and Milton. The president of the company in Canada, Tony Fisher, said in a press conference on Monday: "We want the public to help us, teach us to be better." syms locations "We hope to learn a lot," he added.
Fisher addressed the media on a tour through the 120,000 square foot former warehouse syms locations Zellers, where the staff was busy filling the shelves with the merchandise. As reported in The Star, a total of twenty four stores were opened during the month of March, with an official opening in April. Later this 2013, Target expects to have 124 stores in ten provinces with a total of about 27,000 employees.
The three stores have started their journey is that of Guelph, syms locations located at 175 Stone Road West, the shopping syms locations center and Milton Gates of Fergus, Fergus (Ontario). Although it can vary depending on how the testing process continues, it is expected that the opening hours of the pilot stores are from 8 am to 10 pm Monday through Saturday syms locations and from 8:00 to 9:00 in the Sunday night. Each driver has its own Starbucks shops and a pharmacy.
With about one hundred and fifty and two hundred employees per store, the company has a large number of people on the payroll. However, Fisher has said he is confident the locations chosen to install the shops and, following syms locations the acquisition of Zellers stores of 1,825 million dollars in 2011, will be so profitable than offset by the additional costs.
As reported in The Star, Fisher would not say what percentage of employees have received full-time benefits. He also refused to say how many former Zellers employees have been hired by Target. Some 27,000 employees lost their jobs as a result of the transaction between HBC and Target.
Fisher promised a fast and friendly service to buyers, including Quick check- out. Also, instead of matching US prices of Target, Fisher said he sold at low and customers a Target card holders syms locations receive a five percent discount syms locations on purchases.
As for the store Guelph, everything is organized around an oval track design syms locations that features syms locations large red signs for easy navigation. Customers can easily find the department they want simply looking up. The entrance to the store directly leads to seasonal items, in this moment, is Easter baskets for 99 cents and bikini tops and trousers 17.99 and 14.99 on.
In connection with the decor, dominated by red and black colors and, as happens in Wal-Mart, syms locations the target market is the mother, syms locations with aisles and sections syms locations organized around their needs, including color-coded in section Toys: blue for boys, pink for girls, yellow for children under the age of six.
The store also has a section of grocery products. "Food is an important part of our assortment. We know that customers come for food more often than the other categories of the store. We want to make sure we have covered the basic food needs, as well as some things that will surprise and delight in food, "Fisher who also said that the merchandise through the store can adjust frequency and seasonality said.
The appointment of Fisher for the post of president of Target Canada was announced in January 2011, when it was put in charge of building the team, establishing syms locations the Canadian headquarters syms locations and directing operations from day to day. He joined Target in 1999 and has held various leadership positions in the company, including vice president of operations of goods in 2010, where he was recognized for leading the efforts of the Corporation to leverage technology to improve purchasing customers.
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