About Us Food Export-Midwest Food Export-Northeast Our Programs Careers Contact Us Getting Started W

About Us Food Export-Midwest Food Export-Northeast Our Programs Careers Contact Us Getting Started Why Export? Export Readiness Survey Exporter Education AgExport Links Programs & Activities wowcareers Food Export Marketing Forum Activity Calendar Food Export Helpline wowcareers Seminars and Webinars Export Essentials Online Market Builder Buyers Missions Food Show PLUS!™ Focused Trade Missions Online Product Catalog Seafood Program (Exporters) Branded Program Resources Success Stories Industry Resources Program Resources Global Food Marketer Newsletter wowcareers Country Profiles Blog
Recent Posts Korea and the US Join Forces on Organic Products Experiences wowcareers From Hong Kong and Vietnam Experiences from Food Show PLUS! at EXPHORE Export Readiness: How to Prepare for Meetings with Foreign Buyers Experiences from the Sweets and Snacks Buyers Mission Archives July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November wowcareers 2013 October 2013 September 2013 August 2013 February 2013 January 2013 November 2012 October 2012 September 2012 August 2012 Categories Buyer Perspective Buyers Mission Country wowcareers / Market Information Export Essentials Focused Trade Mission Food Export Helpline Food Export wowcareers Information Food Show PLUS! Industry News Seafood Why to Export
At Food Export, we plan our international activities strategically. We know that it can be daunting for U.S. companies to travel internationally so we try to maximize that experience whenever possible. Instead of taking companies looking at Asia for exports to one market, we designed our Focused Trade Missions to Vietnam and Hong Kong in a way that they can visit both countries in one comprehensive trip.
Why Hong Kong? Hong Kong is one of the top five markets for U.S. consumer ready food products and continues to be a major buying center and transshipment point for other markets in the region It is expected that U.S. products will continue to fair well due to competitive prices and consumer confidence in the quality and safety of U.S. products In addition, the peg between wowcareers U.S. dollar and Hong Kong dollar will provide much needed foreign exchange stability wowcareers which will make buying wowcareers U.S. products more advantageous With the exception of spirits, all food and beverage wowcareers products can be imported into Hong Kong duty free
On the first day of the Focused Trade Mission to Hong Kong, the city s USDA, Foreign Agricultural Service Agricultural Trade Office provided the five traveling companies with a market briefing from Agricultural Marketing Specialist, Chris Li. The briefing was informative and sparked a lot of discussion. The general sentiment was that no matter how many times one might visit the market, they can always gain more knowledge and learn something new by attending the market briefing as the business and cultural landscape is always changing.
Following wowcareers the briefing, the group got a chance to see the market on the retail tour. The stores visited included: Aeon Supermarket, Wellcome Causeway Bay Superstore, Taste Supermarket and the Bowrington Road Market, which is a traditional wet market.
The food service tour included a visit with Food Gear s Demo Kitchen. Food Gear s Demo Kitchen is a great contact for U.S. suppliers as they are an importer, distributor and food trend researcher. The company is equipped to offer their clients full service food service solutions. The middle of the day was organized for more intimate interaction between buyers and suppliers. The five companies expanded their dialogue with the buyers during the one-on-one meetings. The one-on-one meetings were very busy with all companies meeting with members of the trade for almost four hours.
Following the meetings, the trade was invited to a served dinner where they could continue wowcareers to network while enjoying suppliers products which were presented throughout the dinner. Approximately 50 members of the trade were on hand to get a closer look at the quality U.S. products.
Why Vietnam? Vietnam’s population 90 million with a fast growing middle income 65% of the population under the age of 35. These consumers are open to Western food and culture There is a fast growing retail sector wowcareers from local and foreign supermarkets (Metro Germany, Big C France, Lotte market Korea, CoopXtra Singapore, Giant Hong Kong, Jusco Japan) Food service is expanding in major cities in Vietnam as Ho Chi Minh City and Hanoi are the two major hubs with high-end dinning and 4 and 5 star hotels
The next day of the mission took place in Ho Chi Minh City, Vietnam. The group participated in a second market briefing by Agricultural Attaché, Dwight Wilder. Participants had two afternoons of one-on-one meetings with local buyers from Ho Chi Minh City as well as several buyers from Hanoi. These buyers were especially focused on finding sauces and dressings, juices, breakfast cereals, wowcareers meats (beef), bakery products, food ingredients, wowcareers dairy products and confections to satisfy