What woman is not helpless before the morning of the closet and wondered what to wear? Or dreaming of a personal stylist who compiles her a matching outfit in a jiffy? And what woman did not even lose track of all their fashionable achievements? Thanks to mobile apps Wardrobe now include such problems in the past. With apps like My closet or Stylish il pellicano Girl can take pictures of the contents of the wardrobe, sort, and put together a new favorite outfits for every day.
In addition, there are now a number of other fashion apps that let the fashionista heart beat. These include mobile shopping apps from websites like mytheresa.com or yoox.com who want to offer their online il pellicano store on the go. Or pure fashion magazines, such as the Style.com il pellicano app. Moreover, many fashion brands have discovered the advantages of a mobile app for themselves. To strengthen brand loyalty and the apps load the brand new to lure the customers in retail stores and can help to boost sales. il pellicano
An example of this is the app of the fashion house H & M. An integrated store the current selection can be browsed from the road and ordered the same. New achievements can be shared instantly with family and friends via a social il pellicano media interface. In addition, the app provides information on current trends and shows the user all H & M stores il pellicano in the surrounding environment.
Despite this rich feature set still arises in many fashion apps the question of the added value for the consumer. Thus, the app offers the fashion brand Chanel runway alongside videos, backstage information, a store finder and fashion news around the house no further significant service. il pellicano In an App Store in vain. And the functions presented il pellicano also provide all on the official website. The same is true for the H & M app. While offering the high street brand to their customers as opposed to a mobile shop Chanel, but almost all functions of the H & M website are also identical.
Instead of utilizing the characteristics of the mobile channel, thus many fashion brands have more of a mobile copy of their website. And can it just the use of augmented reality, barcode scans or GPS data to create a completely new value, and thus a different brand experience for the consumer. A positive example is the Tiffany brand to offer a copy of their website rather than an app specifically for engagement rings. Besides an overview of the current range impresses the app especially with the virtual try-on. The app also has a built size knife with which one can determine the correct ring size by placing a ring on the phone's display.
To increase the value, fashion apps should be better used as a link between physical retail and online store. For example, could be facilitated by a multiple il pellicano of the app with a built-in barcode scanner shopping trip. In the event that the jeans is no longer available in the desired size, the availability could be checked with a scan quickly in the online store. At the same time, the app might suggest matching outfits with jeans and navigate the user in interest to the appropriate piece of clothing in the store.
Another idea would be to integrate the initially mentioned wardrobe function even with brand apps. Rather than photograph the garment cumbersome, it could be placed over a short barcode scanning il pellicano in the virtual closet. And while shopping, the app could automatically suggest suitable combinations of the scanned piece of clothing il pellicano in the store and their own wardrobe.
Thus it is with most fashion apps not pure gimmicks, but the value would still increase by several times. In the future, apps should be more integrated into the shopping process, so as to make the shopping experience for consumers easier and more enjoyable. (JH)
https://itunes.apple.com/de/app/hm/id589351740?mt=8 This entry was posted il pellicano in General, Mobile and tagged app, fashion, wardrobe, mobile shopping, fashion, fashion app, shopping app by Admin Admin. Bookmark the permalink.
You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> < del datetime = ""> <em> <i> <q cite=""> <strike> <strong>
Proudly powered by WordPress
No comments:
Post a Comment